CanaryTeeFashion - Peace Love Jack Skellington Nightmare Diamond shirt
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Pushed to move beyond those fears, James drafted a mission statement in an hour and took her thoughts to Instagram—in part to hold herself accountable for real-world action. “I saw all these people and companies saying how they stood with me and supported Black Lives Matter,” she says. “I was reading it but not feeling it—there was an emotional disconnect. I processed it in two ways: first as a Black woman and then as a businessperson.” Then the Peace Love Jack Skellington Nightmare Diamond shirt But I will love this idea hit her: By taking the percentage of Black people in America and correlating it to a target number that retailers could hit, she felt the ask was concrete enough to appeal to retailers. “A lot of people, when they’re starting movements, they’ll do focus groups and think tanks, but this was just my ask as a businesswoman—and I wanted to put it out while these retailers were busy telling me all these things that just didn’t resonate with me as a human.”
James’s post on May 29 immediately went viral and resulted in an outpouring of interest. For her industry peers, the Peace Love Jack Skellington Nightmare Diamond shirt But I will love this announcement wasn’t surprising. “Aurora has always been a person who is solution-oriented,” says designer Prabal Gurung, who has been friends with James since 2015. “She never compromises on values or ethics, and she practices what she preaches in everything that she does.” So yes, designers understood—but multinational corporations were another story. “Since that day, it’s been back-to-back Zooms in 30-minute increments trying to convince these large corporations to do the right thing,” says James. “For some of them, it’s just about building out the strategy to make sure that they reach 15 percent. Others just want to ride out this situation, make a donation, and wait. It’s so much easier to do that. Some companies do not want to be accountable to Black people or feel like they’re at the mercy of Black women,” she says. “They don’t want to be in a situation where they have to answer tough questions.”
Home: https://canaryteefashion.com/
Pushed to move beyond those fears, James drafted a mission statement in an hour and took her thoughts to Instagram—in part to hold herself accountable for real-world action. “I saw all these people and companies saying how they stood with me and supported Black Lives Matter,” she says. “I was reading it but not feeling it—there was an emotional disconnect. I processed it in two ways: first as a Black woman and then as a businessperson.” Then the Peace Love Jack Skellington Nightmare Diamond shirt But I will love this idea hit her: By taking the percentage of Black people in America and correlating it to a target number that retailers could hit, she felt the ask was concrete enough to appeal to retailers. “A lot of people, when they’re starting movements, they’ll do focus groups and think tanks, but this was just my ask as a businesswoman—and I wanted to put it out while these retailers were busy telling me all these things that just didn’t resonate with me as a human.”
James’s post on May 29 immediately went viral and resulted in an outpouring of interest. For her industry peers, the Peace Love Jack Skellington Nightmare Diamond shirt But I will love this announcement wasn’t surprising. “Aurora has always been a person who is solution-oriented,” says designer Prabal Gurung, who has been friends with James since 2015. “She never compromises on values or ethics, and she practices what she preaches in everything that she does.” So yes, designers understood—but multinational corporations were another story. “Since that day, it’s been back-to-back Zooms in 30-minute increments trying to convince these large corporations to do the right thing,” says James. “For some of them, it’s just about building out the strategy to make sure that they reach 15 percent. Others just want to ride out this situation, make a donation, and wait. It’s so much easier to do that. Some companies do not want to be accountable to Black people or feel like they’re at the mercy of Black women,” she says. “They don’t want to be in a situation where they have to answer tough questions.”
Home: https://canaryteefashion.com/
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