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The line between substance and triviality, darkness and humor, is one that she’s returned to often. A former set designer and prop stylist, Belanger has forged an artistic practice that transforms the I Willie love beer shirt moreover I love this idioms of vintage advertising—lipstick-smeared cigarette butts, disembodied hands with perfect manicures—into uncanny commentaries on modern consumerism. “It’s really interesting to see what the team that created those images might have utilized to convince somebody to buy the product they’re selling—the shorthand they use and the way that they underestimate, or accurately understand, their audience,” she says. “And how, at times, it’s so infuriating to be manipulated and reduced and also absurd. In that absurdity, I find humor—or try to.”

Amy Smith-Stewart, senior curator at the I Willie love beer shirt moreover I love this Aldrich, was on board with Belanger’s creative vision right away when she encountered the artist’s work at a small group show in 2016. “Genesis was showing three objects, each on a shelf, that had very Pop art-facing guises, but also had a kind of feminist agent inside of them,” Smith-Stewart recalls. What she saw reminded her of Claes Oldenburg and Surrealists like René Magritte and Man Ray, but Belanger’s kinship with certain female artists seemed even stronger. “Because of the humor she’s using, there’s a kind of subversive element, which I think you find in some of the women Surrealists,” Smith-Stewart says. “Just look at someone like Meret Oppenheim or Kay Sage, and women Pop artists like Marisol or Alina Szapocznikow—there’s definitely a kind of all-knowingness.” Where the men fragmented the female body to objectify it, the women, like Belanger, worked with more of a wink.

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