CanaryTeeFashion - Nintendo Super Mario Iconic Boo shirt

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Invited to experience a repeat of the Nintendo Super Mario Iconic Boo shirt and by the same token and show after its livestream, guests walked through a series of rooms in the Grand Palais, each reflecting a different time of day and the light that defines it. The looks were selected to match those different occasions. Models were lined up and walking around in circles, eerily staring up at a massive sunlamp as if they were participating in a séance. In all their textures and intricate cuts, they looked like the street style stars who pose for pictures outside fashion shows. Johansson suggested he was envisioning a wardrobe for the post-pandemic woman. If what she was searching for was the cult of full-throttle fashion aspiration, she’d have found her guru.

Creating a circular beauty industry is proving incredibly difficult. The cosmetics and personal care categories face an obstacle course on their quest for sustainability, with hoops to jump through that include toxic ingredients, hazardous waste from common items like nail polish and perfume, plus so, so much plastic. The United Nations estimates that we produce 300 million tons of plastic trash every year (nearly the Nintendo Super Mario Iconic Boo shirt and by the same token and weight of the entire human population), and beauty packaging is largely to blame thanks to pumps, mirrored compacts, and caps that can’t be processed by curbside recycling programs. Up to this point, much of the innovation in low-impact environmental practices has been led by adaptable indie brands that set the standard for Big Beauty with clever mushroom-based Styrofoam alternatives and compostable materials. Today, Nordstrom’s TerraCycle partnership takes a significant step toward a more circular future with BeautyCycle, a product take-back and recycling initiative accepting a high-low mix of used-up beauty staples that matches your medicine cabinet—rather than the store’s inventory.

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